Founder story
Built from experience. Designed for real people.
LXW Founder Khalil El Merheb has spent years working directly with people across fitness, nutrition, coaching, wellness and human performance.
His experience as a coach, wellness mentor and community leader exposed a recurring problem: health support is often fragmented. Movement sits in one place, nutrition in another, recovery somewhere else — while employees are expected to somehow connect everything themselves.
LXW was created to bring those areas together. Today, Khalil leads LXW around a straightforward philosophy: help people move better, fuel better, recover better and perform better — and make accessing that support simple enough to fit into real working lives.
Alongside him, Co-Founder Noah Keough leads delivery. Between them, LXW pairs professional education in health, nutrition and performance with years of hands-on coaching — and both founders have previously worked in corporate management roles, which is why the operational side of a workplace engagement is treated as seriously as the coaching.